The guide lists the requirements of what a product, brand, or service may claim regarding its environmental impact so that the claim is not misleading and helps consumers make informed choices.
Last September, the Competition and Markets Authority (CMA) of the UK issued a guide on environmental claims.
We read the full guidance document for you and walk you through claims with CarbonCloud’s climate footprint: 🇬🇧 Green Claims Code: Unpacking environmental claim requirements.