The life cycle of a product leads to a net release of greenhouse gases throughout its supply chain. CarbonCloud's stance is that the product should not be labelled “climate neutral” even if the emissions are compensated with carbon offsets.
Terms such as "climate-neutral," "climate-positive" or "emission-free" are often classified as misleading for consumers. This is why it is important to back up your marketing claims with robust climate data.
We at CarbonCloud believe that the most effective way to put a stop to climate change as a food producer is to discover your climate footprint, lower it, and communicate your efforts to your consumers without a smokescreen.
